Introduction:
In an episode of the "Marketecture" podcast, M3's CEO Mike Cassidy discussed the challenges retailers face and how M3 offers new solutions. Hosted by Ari Papparo and Eric Franchi, the episode provides valuable insights into the retail industry and digital media along with their hottakes on the Walmart-Vizio acquistion.
The Retail Challenge:
Retailers are under pressure from several fronts, including competition from giants like Amazon, rising customer acquisition costs, and changing consumer behavior. Mike Cassidy highlighted these issues, stating the need for alternative revenue sources for retailers to stay afloat and thrive.
M3's Mission:
M3 aims to introduce an additional revenue stream for retailers. "There's another revenue stream for retailers. There's another way for these companies to make money," Mike Cassidy explained. This approach helps retailers leverage their existing assets - their audience, brand, and digital presence - beyond just selling products.
Beyond Traditional Sales:
Cassidy pointed out that while big players like Amazon and Walmart benefit from retail media, smaller retailers and merchants often miss out. M3 addresses this gap by enabling these businesses to earn from non-endemic advertising, turning their online spaces into profitable platforms.
Conclusion:
M3 is on a mission to help retailers navigate the digital market's complexities by providing them with a new way to generate revenue. This initiative not only helps businesses survive in tough times but also thrive and reinvest in their growth.
Listen to the Full Discussion:
For a deeper understanding of how M3 is changing the retail landscape, listen to Mike Cassidy's discussion on the "Marketecture" podcast, hosted by Ari Papparo and Eric Franchi.
Michael Cassidy is an entrepreneur who has started and exited multiple companies. He founded and served as Undertone CEO for 14 years (acquired by Perion). He created a family office (August Spark) to make direct investments, including purchasing BVA, the largest Shopify Plus agency in the US (acquired by Accenture). Michael was an E&Y Entrepreneur of the Year Award Recipient and subsequent judge for the competition and has been a YPO member since 2008.
